About

Our Mission

We champion positive thinking as a practical skill. Through education, storytelling, and community action, we help people replace reactivity with curiosity, cynicism with compassion, and fear with hope.

Our Approach

  • Habit-building: small daily practices with big cumulative impact.
  • Evidence-informed: psychology and behavior science guide our design.
  • Open access: free toolkits and resources for schools and communities.
  • Local first: programs adapt to culture, language, and context.
Founded2025
FocusEducation, Community, Media
RegionsGlobal, based in MENA
ValuesKindness, Equity, Stewardship, Joy